Axe Men’s Products Are Now PETA-Approved Animal Test–Free

For Immediate Release:
January 24, 2024

Tasgola Bruner 202-483-7382

Norfolk, Va.PETA welcomes a globally loved male fragrance brand to its list of animal test–free products. Axe—known in some countries as Lynx—has been added to PETA’s Beauty Without Bunnies program, and its products will display PETA’s bunny logo, reflecting its commitment to never conducting, commissioning, paying for, or allowing tests on animals at any phase of development for ingredients or the final product anywhere in the world.

Axe PETA Beauty Without Bunnies

“Millions of PETA supporters and compassionate consumers around the world will be delighted by this news,” says PETA Senior Vice President Kathy Guillermo. “We thank Unilever for its longstanding commitment to ending tests on animals everywhere.”

Axe joins more than 20 other brands from Unilever, its parent company, on PETA’s Beauty Without Bunnies database that have banned all animal tests in favor of effective, modern, non-animal methods, thereby sparing animals painful and deadly experiments in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced down their throats.

Unilever is also on PETA’s list of companies working for regulatory change, which recognizes manufacturers that test on animals only when explicitly required to do so by law and that work to promote the development and acceptance of animal-free methods.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit or follow the group on X (formerly Twitter), Facebook, or Instagram.

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