Cows’ Deaths in Semi Crash Prompt PETA Highway Memorial Urging Empathy


For Immediate Release:
February 29, 2024

Nicole Perreira 202-483-7382

Brandon, Iowa – To memorialize the more than 12 cows who were killed when the truck carrying them overturned on I-380 and fell into Lime Creek on Friday morning, PETA plans to place a sky-high message near the site, reminding everyone that the crash victims were thinking, feeling individuals.

“At least a dozen cows died in terror and agony because of this crash, and the survivors were hauled off, presumably for workers to slit their throats and carve up their bodies for meat and leather,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to help keep cows out of trucks and slaughterhouses in the first place by going vegan.”

In 2023 alone, there were at least 74 documented animal-transport accidents. Each year, millions of cows are trucked to slaughterhouses, where workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their carbon footprint, and reduces their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit can help those looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit or follow the group on X, Facebook, or Instagram.


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