‘He’s HIM, Not HAM’: Pig’s Easter Plea Hits East Haven With Vegan Ham Giveaway

For Immediate Release:
March 19, 2024

Nicole Perreira 202-483-7382

East Haven, Conn. – With Easter just around the corner, a group of PETA pig pals will hand out free Tofurky plant-based ham slices and roasts outside the Hagaman Memorial Library, just down the road from a sky-high message reminding viewers that pigs are thinking, feeling individuals who don’t want to die for their holiday feasts.

When:    Saturday, March 23, 1 p.m.

Where:     227 Main St., East Haven

“Pigs are playful, intelligent, and loving beings who value their lives and don’t deserve to have their bodies carved up for food any more than we do,” says PETA Executive Vice President Tracy Reiman. “PETA encourages everyone to celebrate their holidays with compassion by choosing a delicious vegan roast that leaves pigs in peace, not in pieces.”

In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males. At slaughterhouses, workers shoot pigs in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA’s billboard is located at 112 Frontage Rd.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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