H&M CEO Gets a ‘Bloody’ Reminder to Ditch Down

H&M claims that no animals should be harmed for its clothes, but PETA is cutting right through this humane-washing deception. We sent the company’s CEO a “bloody axe” and a “duck foot” along with a simple challenge: Stop selling down.

fake bloody axe and fake duck foot

PETA has released nine exposés revealing that filth and abuse are standard in the down industry. A 13-month PETA Asia investigation into duck farms and slaughterhouses in Vietnam connected to companies that claim to sell “responsible” down—including a previous supplier to H&M—exposed unspeakable cruelty to ducks.

Investigators saw ducks kept in crowded lots littered with feces. Many birds appeared sick, and some had sustained bloody wounds. A worker hung birds by their legs and stabbed them in the throat while they were still conscious.

duck protesters at H&M with colorful background

There’s No Such Thing as Responsible Down

H&M depends on the Textile Exchange’s ineffective Responsible Down Standard (RDS) to make misleading claims about animal welfare. But as PETA’s exposés demonstrate, the RDS is clearly a sham. PETA Asia’s findings from RDS-certified goose farms in Russia—which exports down to other countries around the world—revealed that workers behead geese with a dull axe while the birds are still conscious.

There’s no such thing as responsible down, because all down feathers come from gentle, sensitive birds who are violently slaughtered.

Ducks and geese are social, intelligent birds. Ducks live in couples or groups, and pairs of geese mate for life, mourning for lengthy periods after their partners die. Just like us, they feel pain, fear, and grief. No living, feeling being should be killed for clothing.

In less than one minute, you can help birds suffering for down by reminding H&M that consumers don’t want to buy cruelly obtained clothing:

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