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Ferrero North America brand Mother’s Cookies is making a mockery of the immense suffering animals experience when used in cruel circuses. The product packaging refers to elephants, camels, and lions who are forced to perform as “circus animals”—speciesist language that sends children the harmful message that it’s acceptable to exploit animals for entertainment.
Wild animals used in circuses are typically torn away from their mothers as babies, are locked up in cages or chained, and live under the constant threat of being hit with weapons like whips, electric prods, and sharp steel-tipped bullhooks. Trainers exploit their natural desire to avoid pain in order to make them balance on balls, spin on pedestals, walk on two legs, and ride bicycles. Mother’s Cookies is mocking these animals’ suffering—and they deserve better.
Just last year, Dukal Corporation stopped producing bandages that feature images of animals in circuses, joining Nabisco, which redesigned its iconic animal crackers box, and Trader Joe’s, which redesigned several packages to no longer feature images of elephants in circus settings or performing circus-style tricks. Hundreds of venues and dozens of communities nationwide have prohibited or restricted circuses with animals, Ringling Bros. and Barnum & Bailey Circus returned without animals, and UniverSoul Circus ditched cruel animal acts.
Please use the form below to urge Ferrero North America to stop using the term “circus animals” on its Mother’s Cookies packaging and to make the cookies truly animal-friendly by ditching the dairy and confectioner’s glaze in them.