For Immediate Release:
February 7, 2024
Nicole Perreira 202-483-7382
Long Island, N.Y. – Long Island native Edie Falco’s provocative Super Bowl ad—which spotlights dairy industry cruelty—is already kicking up a commotion before it’s even hit the airwaves, and to celebrate, PETA supporters and Humane Long Island—accompanied by a pair of giant inflatable babies armed with signs that read, “If You Can Read This, You’re Too Old for Breast Milk”—will hand out free Babybel Plant-Based cheese snacks on Friday, reminding people that cow’s milk is for calves and that vegan nosh is a winning play for everyone.
Where: 120 Veterans Memorial Hwy. #34, Commack
When: Friday, February 9, 12 noon
Falco’s ad shows a couple of shady characters bursting into her kitchen to steal her cheese. As she desperately chases after them, the surreal comedic scene suddenly cuts to somber footage of a mother cow chasing after a truck carrying away her calf—standard practice on dairy farms, which tear newborn calves away from their mothers so that the milk meant to nourish them can be sold for human consumption instead. The text reads, “Cheese Isn’t Your Baby. But It Robs a Mother of Hers. Go Vegan.”
“Cows love their babies, just like human mothers do, and cow’s milk is meant for baby cows, not for humans,” says PETA Executive Vice President Tracy Reiman. “PETA’s downloadable vegan starter kits are available for everyone who wants to kick off kinder eating habits on game day and beyond.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.